"Our CTR increased from 2% to 7% without an increase in spend"

We appointed Duncan Johnson to manage our Google advertising from 1st January 2007. Your objective was to increase our click through rates (CTR) whilst keeping to a very specific budget.

From day one this was achieved and our CTR increased from an average of 2% to almost 7% without an increase in spend. This undoubtedly lead to an increase in business.

I have been impressed by the speed at which you alter campaigns on our instruction to reflect changing market conditions and your willingness to pass on useful advice relating to our website and its functionality.

Thank You

Simon Barclay — Ketts Coutry Cottages — www.kettcountrycottages.co.uk

Written by