Search Engine Marketing is still black magic and an unknown for many people in business. The course offered by Duncan Johnson not only proved informative but empowering as I left with a real sense of understanding. Previously if someone had told me I needed to “Give Google a Guided Tour and use Contextual Internal Linking using relevant Anchor Text” I would have stared at them rather blankly. Duncan however not only explains how it works in a clear, concise and simple way, but with real examples and with your own website. For those who don’t absorb that kind of information like a sponge, the course notes folder is brilliant to remind yourself afterwards!
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