For a moment last night I got all excited as I saw that my New Klout Score had jumped up 10 points.
Last week we’d ran one of our SEO & Digital Marketing courses for about 70 businesses and there was a bit of buzz on the usual social networks. I thought maybe this would be the reason.
I then found out that Klout had rolled out a new version of its algorithm. Within 2 minutes I realised that everyone’s scores had increased along with the historical data of their scores performance.
With my ego deflating slightly I took check of myself and remembered the amount of times I’ve reassured people that they shouldn’t worry about their Klout score (just use it as an indicator). Indeed I encourage them to take a wet kipper and smack it about the face of any digital marketer who boasts about theirs.
I like Klout.
Just like, Peer Index and Kred it is an emerging technology that is trying to measure how influential an individual or brand is online. They all have slightly different ways of measuring this “Influence Factor”. PostRank.com (google) and Radian6.com(salesforce) are the larger players in this field.
Klouts Quantum Measurement Problem
Indeed your Klout influence is only there when you pay it attention.
For example part of Klouts Score is influenced by people giving +K to one another. It’s the gamification of influence.
If you focussed your attention long enough of giving and encouraging +K, you would probably nudge yourself a point or two above all those you had equal Klout scores to.
Would you now suddenly become more influential than them? Yes, if you were going for some Klout Perks. (Internal to Klout)
Would your Google & Bing rankings go up? No. That would be influential. (external to Klout)
Google bought the company PostRank.com as its scoring mechanism to measure influence and has now begun incorporating those statistics into Analytics.
Every quantum scientists nightmare is something called the “Measurement Problem”, and that’s the simple fact that atoms are omnipresent, and omnipotent. A single atom exists everywhere at the same time and only comes into existence as that classic nucleus (proton and neutrons) being circled by electrons, when a scientist observers it.
Klout influence is the same.
What do you think?