Do We still love Mashable? Tick!
The current advertising onslaught on Mashable is nothing but persistent.
It is now becoming predictable.
This is good for the GooPLA (Google Page Layout Algorithm) as it makes it a lot easier to spot. Persistence is exactly what they are looking for.
Banner Blindness 2.0
Whilst I was capturing today’s screenshots I noticed how I instinctively clicked ‘page down’ in the browsers scroll bar. It appears I have upgraded by Banner Blindness Filter to include this new unmissable format.
If my habits of using their website are changing, surely other peoples are too?
Banner Blindness is easily employed when people are presented with standard advertising formats like the classic 468 x 60 pixels (the original ad banners). It’s totally understandable how and why advertisers have to update an innovate their format in order to get a persons attention.
What is the Tipping Point of User Browsing Habits?
I am now wondering at what point does it get noticed that a user base has changed it habits?
Obviously Mashable have their own analytics to study, but, what is the effect as seen by Google?… and how long is it before they deem it a drop below acceptable standards? (if at all)
1) How long does it take the average user to change browsing/usage habits on a website?
2) How much of a user/visitor base needs to change its behaviour before it is acknowledged by Google
How is this affecting their onsite stats like the obvious Bounce Rate or the more meaningful Time on Site?
Today’s screenshot’s are below. Tell me, what do you think?
Awesome original from HueBucket.com
So here are todays screenshots.
I took 2 shots. I landed on an internal page first and then clicked their logo to go up to the home page. Very surprised I was exposed to the very same experience twice.
Monday 18 June 2012
… and again when I go back to the home page:
Can you tell the difference between the home page and the internal page from looking at those?
How long will it take you to upgrade your Banner Blindness Filter?
Do you like todays Poster?
About Duncan Johnson
Duncan has been an active player in digital marketing since '97 and is now an aspiring digital philanthropist. As a regular speaker amongst the Norfolk Business community he enjoys nothing more than debunking myths about SEO and sharing practical advice directly to business owners that want to embrace the net. He believes that collaborative technologies can change the world for the the better and he will see peace on earth within his lifetime.
