We like to share at Yodelay, and the knowledge we have accrued over the years is certainly a valuable commodity. It however is not the main financial driver of the business.
We never sell our knowledge or seek to keep it under a proprietry lock and key. Knowledge is at it’s most effective when shared openly.
When we stage a training course and over 100 people come along you can be sure there will be a wide range of business types from Social Enterprise groups to multinational companies.
They want to learn our knowledge for themselves and we are only to happy to share it. Sure a training course is an opportunity to sell, but in our industry we have learned that people buy us as much as our knowledge.
If a business relationship develops from a training day it will be the result of a new client having met us in the flesh and developed a degree of trust in us. They will have listened and taken our knowledge and made a judgement on it’s quality for themselves.
Finally and most cruicially the new client will have made an assessment of their own capabilities in house and reached a descision around the questions;
- Can we deliver this in house?
- Do we have the expertise to do so?
- Is it more cost effective to hire a consultancy or use in house / existing resources?
At this point new clients are buying what we can do, not just our knowledge?
So what’s the pay off of having so many attendees from such varying sectors?
Not everyone wants to buy Yodelay, but they could be highly engaged by their day with us, they could become potential brand Evangelists (Eva’s for short) for us, and that is a pay off, making friends who engage with us and promote us through social channels has the potential to open doors.
So do not think you know all there is to know….. there will always be a specialist expert in each niche who will be the go to name in each field.
Share what you know, sell what you can do.
