“Imagine if Derren Brown were funny”- London Evening Standard
An awesome review by anyone’s standards for Mind reader, mentalist, performer, corporate entertainer Doug Segal it was the culmination of a lot of work carried out on social media.
What makes Doug’s social media experiences interesting and worthwhile as a case study? Well Doug shows how an ordinary guy can work out and employ social media to great effect.
You have all seen them on your Twitter feed, which may be jammed with them….. Lists of the top ten or top five ways to use social media. Or how to use Twitter for your business.
These are all great topics but so often lack real world examples and hard data to back up claims made.
Which leaves you wondering if self professed Social Media Professionals and experts are really just spinning other peoples content or simply speculating without real knowledge.
So it was fantastic to meet a real live example of a business where the use of Twitter had made a difference…
Doug Segal is a mentalist / mind reader and a performer who delights and excites audiences in equal measure with his stage show and T.V appearances.
Doug attended a Yodelay SEO course in Norwich in January 2010.
Doug has in previous life studied psychology, worked in advertising and puts both skills to work to great effect. Doug has marketable skills and uses his websites to promote them.
With minimal budget available to advertise Doug turned to Social Media to help him and gained skills and experience through experimentation.
Entertainment is a great place to be when it comes to social media – look at the number of celebs who have Twitter accounts and so on.
“I am passionate that only you can do your own Social Media no one else can control your image” – Doug Segal
The journey to ‘Doug’ via social media began last year when Doug managed to get a gig at the hugely influential Edinburgh Fringe Festival.
He managed to sell out his entire run just by using Twitter.
“I started by looking at where the conversations about the Fringe Festival were taking place online and interacted with those people. I asked questions about the best venues and shows and pretty soon the conversations were questions about me and my shows.”
“From this an interest grew. People shared and by the night of the second show we had crowds backed through the theatre waiting for returned tickets.”
Doug will return to the Edinburgh Fringe next year. He continues to use Twitter as a tool for developing his career and is now using social media to expand on his corporate entertainment bookings through the Christmas season.
Doug has used a simple social media tactic – Locate social media accounts which are influential about subjects where you want to share your information, talk to them without selling which leads to trust and interest in you.
Doug is one man with an iphone and the twitter app downloaded, showing how social media can be used to develop revenue and build reputation. In fact the fastest way to speak to Doug is on Twitter @doug_segal