Category Archives: General

Knowledge is a gift share it…sell what you do, not just what you know

  We like to share at Yodelay, and the knowledge we have accrued over the years is certainly a valuable commodity. It however is not the main financial driver of the business. We never sell our knowledge or seek to keep it under a proprietry lock and key. Knowledge is at it’s most effective when…
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State Of Digital 2012

State Of Digital 2012  27th June 9.00am – 5pm The Curve at the Forum.     Are you part of a digital agency or do you work in digital marketing?   Over 40 Digital Companies Now Confirmed   Secure your place at the event now   With the help of the Forum and some forward thinking digital…
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Engineering & Manufacturing Digital Marketing Training

        Free Digital Marketing Training Day For Engineering & Manufacturing Companies  When : 20th June 2012  9am start time Where : Hethel Engineering Centre, Hethel Norfolk  Hethel Innovation the business support arm of the Hethel Engineering Centre has invited us to present a full day training course at the centre. The event…
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Digital Marketing For The International Engineering and Manufacturing Sector

With this guide you can quickly learn  Digital Marketing for the Engineering and Manufacturing sector This guide will help: Business owners or CEO’s  & MD’s wanting to understand more of how the Internet works. Marketing Director’s or executive’s wanting to understand more about how the Internet works and how to digitally market a business. Get…
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Polish Parliament Protest Against ACTA

Not only did this move by these politicians show how savvy they are to internet culture, but it also should give you some insight into just how much of a serious impact  this Trade Agreement will have on the Freedom of Speech. You can read more about the ACTA and the Polish Parliament on the Telegraph and Gizmodo. Or…
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WTF is SOPA and PIPA?

SOPA and PIPA affect your Human Rights and Freedom of Speech SOPA and PIPA are acronyms for the most opposed pieces of legislation ever proposed. The U.S. Government and aggressive, greedy corporations from the entertainment industry (such as Universal Media Group) and the software industry (such as Microsoft) have proposed this legislation in an effort…
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SOPA and PIPA Explained – How will the legislation impact The U.K

  SOPA and PIPA are the contentious pieces of anti piracy legislation currently working their way toward a vote in the U.S Congress and Senate.   On January 14th the White House issued the following statement, tentitivly outlining the presidents opposition to the acts. “Any effort to combat online piracy must guard against the risk…
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SOPA DOPE?? the effects for U.K Websites and Celebrity Fall Out Murdoch V’s Google

SOPA the stop internet piracy act seems to have been stopped itself alongside the equally problematic PIPA  IP act. The President has bowed to pressure from internet users human rights groups and leading online business and declared publically that the White House will not support these acts. Interesting to see today to see reports of…
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Is there a Future for the Software Patent Protection Industry?

Every now and again I am warned about sharing my ideas.  I am sure many of you are too.  The fear is that someone will steal your idea and run off and make millions. It’s this fear that fuels the Patent Protection Industry and potentially restricts innovation. Every day there are thousands of Patents being…
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Doug Segal – Mind Reader and Twitter Business User

“Imagine if Derren Brown were funny”- London Evening Standard An awesome review by anyone’s standards  for Mind reader, mentalist, performer, corporate entertainer Doug Segal it was the culmination of a lot of work carried out on social media. What makes Doug’s  social media experiences interesting and worthwhile as a case study? Well Doug shows how an ordinary guy…
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Websites we love this week

Sharing a web resource you find is a great way to start interaction and discussion, so here are some of the best websites we have found this week   APPs and services Head of CubeSocial.com Linda Cheung was a #ff target today and she returned the favour with an invite to try out  CubeSocial   CubeSocial is…
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Has the Social Graph Killed Philosophy?

The Social Graph is a massive collection of data about billions of people and the information they have authored and shared. Social Media has delivered a tool which quantifies our online actions, reactions and interactions while using social media sites. The Social Graph contains vast amounts of data. The interactions of billions of people are…
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Norwich Digital Networking

Not many of you may know but Norwich is a hot bed of Digital activity, For a small regional U.K city Norwich has a disporpotiantely high number of digital businesses from large agencies to self employed developers and the emerging Social Media consultancy and management market.   In fact if you search for SEO Norwich…
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Facebook Subscribe Button

Facebook V’s Twitter   Facebook’s new subscribe feature will allow you to view public updates from accounts you have not previously connected with as a friend. Just as you can follow a profile on Twitter and recieve their update feed. The Facebook subscribe button cuts out the need for authorised relationships so that you can…
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Social Media For Business – Why The Resistance?

Social Media   Our office SEO dog Scot, a rescued Dalmation cross Pointer / Collie  has resistance to wearing new hats, he did not like his SEO Ninja mask which we made for him. When we created his foil cap to keep out harmful rays he reluctantly wore it for 20 seconds as you can…
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Web Article Leads to 2 Radio Interviews – Twitter to Blame

I take it all back.  I may have quibbled at a turn of phrase the EDP used to describe me but nobody could have predicted what happened next… or could we? The article was posted to the EDP Evening News website at 3pm Thursday 23rd September. For the rest of the day it started to…
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Duncan Johnson on BBC Radio Norfolk

On Friday morning I had a surprising call from BBC Radio Norfolk asking me to come in for a chat.  Obviously it took me all of a nano second to say sure then another to ask why. I’ll explain in another post how this all came about, however if you would like to hear Yodelay’s BBC Radio Norfolk’s…
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Unexpected Coverage in the Evening News

We seem to be popping up in the EDP with a nice bit of regularity recently. Embarrassingly they referred to me as a Web Guru… I really can’t stand that term.  It suggests that you have some super human knowledge. What I am most proud of is the fact that the knowledge I share is really simple, practical…
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Duncan Johnson and Yodelay are Given a Full Editorial in the EDP

Our first editorial in the EDP.    We should have put our logo on the poster in the background there.  Here’s a tip to any startup who gets the EDP or any media taking photo’s of you… Get You Logo In The Background…. Doh! Hind sight is a great thing.

Huge thanks to everyone who attended Business Club I’m still Cream Crackered

Last night Yodelay had it’s first public speaking event… and we’re pretty chuffed how it turned out… if not a little tired out. It was our turn at The Business Club speaker section and I did a slot titled SEO for SME’s I got all intense as I usually do when trying to cram in…
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The Gibbins Our First Individual Beneficiary

The Gibbins family brought to light a greater awareness for us that the needs of an individual always have a far wider impact on those around them. Here’s the article Mary Hamilton wrote when she visited the family.

Social Network Giants Are Becoming One

Nearly every major Social Network have various other integrations with their peers.   It has always been a case of confusion for many people as to which networks they should focus on and… “why can’t they all be in one place!!!!” The race is on. There are now a variety of pretty serious contenders that…
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