Whats best practice for local business that operates nationally?
Hi Duncan. This is a question about Google Places. It’s obviously a no-brainer putting up a listing in the first place, and I know When you’re operating nationally from one location you can indicate e.g. ‘up to 250 miles from Norwich’. But I have seen businesses from other areas apparently registering from fake addresses in different towns in order to look ‘local’ and to move up the rankings accordingly. These listings carry links that all go back to the same web site, not only boosting ‘local’ credibility on searches but I’d guess also increasing the sheer volume of authoritative links to the firm in question indexed by Google.
Presumably this practice is frowned on by Google. Are there any legit alternative strategies? Or should a firm consider ditching its scruples and going with this rather unseemly approach?