We like to share at Yodelay, and the knowledge we have accrued over the years is certainly a valuable commodity. It however is not the main financial driver of the business. We never sell our knowledge or seek to keep it under a proprietry lock and key. Knowledge is at it’s most effective when…
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July 10, 2012
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To celebrate our second birthday at Yodelay we have organised a free digital marketing training day at the Forum in Norwich. The event has been a huge success and demand is such that we have had to open the venue up to capacity to cope. Twenty additional places are available as of today, you can register using…
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June 19, 2012
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The State of Digital in Norwich on the 27th June at the Forum is fast shaping up to become a fantastic event. What started as an outreach project to help us get to know digital companies and talent in our community has grown into something much larger. Thanks to the commitment and generosity of local…
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June 15, 2012
digital, norwich
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State Of Digital 2012 27th June 9.00am – 5pm The Curve at the Forum. Are you part of a digital agency or do you work in digital marketing? Over 40 Digital Companies Now Confirmed Secure your place at the event now With the help of the Forum and some forward thinking digital…
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June 13, 2012
course, manufacturing, marketing
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Free Digital Marketing Training Day For Engineering & Manufacturing Companies When : 20th June 2012 9am start time Where : Hethel Engineering Centre, Hethel Norfolk Hethel Innovation the business support arm of the Hethel Engineering Centre has invited us to present a full day training course at the centre. The event…
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May 24, 2012
digital, marketing, of, principles
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Duncan Johnson
[EDIT: this is an introduction to Social Engine Optimisation and an update to a post I wrote about a year and a half ago for a business network] After 15 years actively promoting websites online it is fascinating to see how Search Engines have evolved to suit both their environment and their business models (stakeholders wanting…
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March 16, 2012
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Digital Marketing Training Learn how East Anglian Engineering & Manufacturing companies with a global reach have made use of the internet to increase traffic and drive sales. At Yodelay we work closely with a number of East Anglian manufacturing and engineering companies with a global reach creating and delivering Digital Marketing strategies. We were invited…
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January 30, 2012
and, between, difference, is, klout
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Ever wondered how to measure Online Social Influence? There are a whole host of service providers who aim to provide the answer. Market leaders so far are: Klout | Kred.ly | PeerIndex Klout, Kred and PeerIndex all calculate online social influence by trying to understand what the content of your post, update or…
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January 19, 2012
explanation, is, simple, sopa, what
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SOPA and PIPA affect your Human Rights and Freedom of Speech SOPA and PIPA are acronyms for the most opposed pieces of legislation ever proposed. The U.S. Government and aggressive, greedy corporations from the entertainment industry (such as Universal Media Group) and the software industry (such as Microsoft) have proposed this legislation in an effort…
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January 19, 2012
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SOPA and PIPA are the contentious pieces of anti piracy legislation currently working their way toward a vote in the U.S Congress and Senate. On January 14th the White House issued the following statement, tentitivly outlining the presidents opposition to the acts. “Any effort to combat online piracy must guard against the risk…
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January 19, 2012
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The Yodelay website can be shut down for what we are about to share with you. The following is an email I received this morning from Fight for the Future Team. It gives a great insight into people power and encouragement that no matter how little we can contribute we can defend our human rights….
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January 6, 2012
girl, innovation, innovative
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Duncan Johnson
Every now and again I am warned about sharing my ideas. I am sure many of you are too. The fear is that someone will steal your idea and run off and make millions. It’s this fear that fuels the Patent Protection Industry and potentially restricts innovation. Every day there are thousands of Patents being…
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December 7, 2011
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admin
Our Friends at Foolproof are Having a Webinar Tuesday December 13th 2011, 4:00pm – 4:45pm They have been big players in the User Experience field for quite a while now but now they also have some pretty awesome firepower in the field of Conversion Rate Optimisation (a worthy nod in the direction of Blair Keen)….
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For developers integrating the Evernote API into your PHP web applications, we have found there are certain issues you are likely run in to. Firstly when you download, configure and run The Evernote API SDK for PHP, most web servers will cause the script to complain stating that the PECL OAuth Extension must be installed. Installing…
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November 25, 2011
browser, grandmas, internet
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Duncan Johnson
We’ve all seen people who’ve over loaded their browsers with plugins and bar’s. This one takes the Olympic Gold. We thought this was too good to leave in a comment post. So here’s the link to the good man we think found it @minimaxir http://minimaxir.com/
November 4, 2011
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Keir Harness
“Imagine if Derren Brown were funny”- London Evening Standard An awesome review by anyone’s standards for Mind reader, mentalist, performer, corporate entertainer Doug Segal it was the culmination of a lot of work carried out on social media. What makes Doug’s social media experiences interesting and worthwhile as a case study? Well Doug shows how an ordinary guy…
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November 1, 2011
get, google, infographic, on, places
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Google Places results are based on a separate ranking algorithm from Google Web Results. Such separation is apparent as it can be seen and calculated based on businesses that have attained high rankings in Google Places and that are nowhere to be seen in web results – and vice-versa. From these calculations, we are able…
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October 5, 2011
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Keir Harness
Firstly I’d like to say that Quality is better than Quantity. When you only have 140 characters it’s absolutely the right thing to say, especially when we promote #SocialMedia and it’s part of our service we offer to businesses. However, in these tough days of harsh recession reality there are exceptions to the rule. We…
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Almost all online services such as internet banking and e-commerce websites have relied heavily upon SSL connections to keep connection data private for many years. SSL/TLS has been a standard method of encrypting the data passed through internet connections and it has worked well ever since the first release developed by Netscape back in 1995. That was until…
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September 21, 2011
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Keir Harness
Not many of you may know but Norwich is a hot bed of Digital activity, For a small regional U.K city Norwich has a disporpotiantely high number of digital businesses from large agencies to self employed developers and the emerging Social Media consultancy and management market. In fact if you search for SEO Norwich…
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September 11, 2011
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Keir Harness
I wanted to update Duncan’s original SEO Norwich post and expand on of the themes he raised regarding how the Google Keyword Tool can be misleading. Keyword research is a massive part of SEO and any digital marketing strategy. It is important to identify key search terms which are right for you to target. SEO…
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September 8, 2011
energy, free, google, google.free
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Keir Harness
Google to Give Away Free Electricity! In return for your clicks internet giant Google plans to provide users amounts of free electricity. The system will work by recording internet users clicks on Adwords content in search results. The electricity would be generated offshore by windfarms and sent to a supply grid within the U.S. A…
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September 5, 2011
enterprise, mark, social
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Keir Harness
Richard Patey – Social Enterprise Branding Revolution Richard Patey is leading a social enterprise revolution focusing on the concept of how private business can fulfill the Social Enterprise brand an area which is dominated by voluntary and non profit organisatations. We have talked about the distinction in the U.K between for profit companies and business like Yodelay and…
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Determining the ultimate web hosting solution is not inevitable in it’s conclusion – it is only ever achieved by a means of filtering down through every possible individual requirement and preference. These preferences and requirements fluctuate immensely for each individual scenario. Ergo it is imperative to first learn the facts, benefits and the drawbacks to…
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August 19, 2011
company, media, resistance, social, to
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Keir Harness
Social Media Our office SEO dog Scot, a rescued Dalmation cross Pointer / Collie has resistance to wearing new hats, he did not like his SEO Ninja mask which we made for him. When we created his foil cap to keep out harmful rays he reluctantly wore it for 20 seconds as you can…
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August 19, 2011
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Duncan Johnson
Blogging has been going strong for nearly a decade now and has become part of our regular language. It’s moved from the über internet savvy generation to a common household term and yet not all businesses owners understand what it is and why they should be doing it. As a Digital Marketing Consultancy we continuously…
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August 10, 2011
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It is not easy to accurately categorise a social enterprise. In the U.S and the U.K the two have very different connotations and meanings. The U.S definition focuses on for profit organisations – Limited Liability Companies working toward non profit aims. In broad terms this means profit being donated to, or used for social causes. In…
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Little SEO Ninja’s Path to Enlightenment We have designed, compiled and released an infographic, which demonstrates the 2 fundamentals of search engine optimisation, RELEVANCE and AUTHORITY highlighting their synergistic relationship as the yin-yang of SEO. It has been cleverly disguised an ancient scroll containing a hand-painted map of the world in which SEO Ninja follows…
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It was brought to our attention recently that there has been a sprout of compromises to WordPress websites across the globe. Please note: Currently, we are still unsure as to the exact methods the hackers use to breach the compromised WordPress websites, but after pouring through source code and employing some basic debugging techniques, we…
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April 20, 2011
big society, business, Good Thoughts, social enterprise, strategy
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admin
If you were to find a Goose that lay Golden Eggs, would you pick up the eggs or nurture the Goose? This is a question that has kept me smiling quite a bit just recently. In the past I frequently had dealings with people (business people) that I would share my ideas, knowledge and experience…
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April 14, 2011
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A little while ago a friend of mine who runs an awesome video production company in norwich asked a little advice on their new website which they had just redesigned and moved from a .com to a .co.uk. He was concerned about their Page Rank being zero. Here’s my response: PageRank hasn’t been updated…
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March 22, 2011
infographic, linkedin
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Duncan Johnson
November 25, 2010
aspx, sitemap, sitemap.aspx, sitemap.xml, xml
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What is the difference between sitemap.xml and sitemap.aspx? In the training you recommended that we have a sitemap and the address would be www.companyname.sitemap.xml. Our sitemap on our website is www.tribepr.com/sitemap.aspx. What is the difference and will this impact on the effectiveness with search engines? Hazel Willox – Tribe PR –
November 19, 2010
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The Yodelay course was a balanced mixture of theory and real world examples demonstrating learnable SEO techniques. The course covered all the basics as well as some advanced concepts which in their own right were well worth coming for. Excellent material. Rob Morley – Fountain Partnership
Whats best practice for local business that operates nationally?Hi Duncan. This is a question about Google Places. It’s obviously a no-brainer putting up a listing in the first place, and I know When you’re operating nationally from one location you can indicate e.g. ‘up to 250 miles from Norwich’. But I have seen businesses from…
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Does Google know how much traffic my site gets?Can they monitor the traffic to my site, even if that traffic is people typing in my URL, and it doesn’t go via a search engine? Michael Holness – –
October 28, 2010
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On behalf of Michael and myself many thanks for the SEO/PPC (and much more!) session on Thursday. In less than 2 hours I learnt more about the subjects than I have in the past 5 years. Most importantly I now know how to evaluate the information/advice provided by others. It is so refreshing to work…
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