“SEO Norwich”… Is There Any Value in It?

Posted by | May 23, 2011 | Digital Marketing | No Comments

I have a theory… and I want to run it past you.

The search term seo norwich gets an average of 1000 searches a month as a broad match recording a figure around 590 per month as an exact match.I have an inkling that 99% of these are done by SEO companies in Norwich looking to see where they rank for the term.

If You Are Genuinely Looking for…

Search Engine Optimisation SEO Norwich

Call Me On 0844 8797 616… and tell me you read this page ;o)

Over the past 4 years I have trained Marketing Professionals and Owners of 200-300 companies including the staff of many Marketing Agencies and Norwich Web Designers.

At the beginning of each 1 day course I split everyone into pairs to do a Role-Based, Keyword Research exercise.  I get them to take it in turns to ask the other what they would type into Google to find the other’s business.

Without prompting, the “searcher” pretends to be a budding customer and starts blurting out as many search phrases as they can in 1 minute.  The “business owner” then rapidly writes down everything the “searcher” says, in full, without hinting.

After they have written down at least 10 search terms they swap sides and repeat the exercise.

Once they have tested each other they entire group move round in a barn dance like fashion to grab a new partner and repeat the Keyword Research once more.  We keep repeating this until everyone have spoken to everyone in the room.

This is an incredibly powerful Keyword Research Exercise and proves a couple of essential facts.

The Facts

  1. Don’t ever assume you know what people are going to search for when trying to find your services
  2. Ask 10 people the same question you’ll get 10 different answers

Not one to miss an opportunity I also participate and ask them what they’d type in Google to find my services.

My “SEO Norwich” Findings:

In over 4 years and 200+ people, precisely 0 that’s (zero) said they would type in “seo norwich”.

Is this a Norfolk thing?

I think not.  I certainly hope not.

The closest answers I have had from Internet savvy people are things like “web design companies”, “website builders” and “internet companies” and the odd “ummmm… computer business????” from the not so savvy.

Can You Help Prove me Wrong Please?

If you read this and are interested in SEO Norwich please call me and let me know that it was this article that you saw first.

I will eventually be integrating a phone/keyword tracking system into our site so I wont have to ask, but for now I think the good old manual way will suffice.

All the best,

Duncan

Duncan has been an active player in digital marketing since '97 and is now an aspiring digital philanthropist. As a regular speaker amongst the Norfolk Business community he enjoys nothing more than debunking myths about SEO and sharing practical advice directly to business owners that want to embrace the net. He believes that collaborative technologies can change the world for the the better.

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About Duncan Johnson

Duncan has been an active player in digital marketing since '97 and is now an aspiring digital philanthropist. As a regular speaker amongst the Norfolk Business community he enjoys nothing more than debunking myths about SEO and sharing practical advice directly to business owners that want to embrace the net. He believes that collaborative technologies can change the world for the the better.