How You Can Start Monetising Micro Advice
Micro advice you heard it here first, a term to describe the snippets of knowledge and information we give away daily as part of our working lives. You might find yourself answering emails, calls & Skype helping out by answering quick questions and offering advice. A new online tool developed to help you monetise your knowledge and micro advice. Uses a simple on site widget to connect you with potential clients. One of the best things about being a digital start up is that you get meet fantastic people working on great ideas in the same space. When Cube Social founders Linda Cheung & Mark Bower launched HonestyBoxx we had to take a sneak peek at the launch.
What need does it fulfil
If you are a consultancy it can be tricky to avoid situations where you are spending too much time giving your knowledge away for free
Not to say that this does not have an upside. But politely side stepping awkward situations where contacts have an expectation that you will give valuable time and knowledge for free is difficult. HonestyBoxx allows you to add a simple in line or fly out widget to your website. Now visitors can ask questions and pay a small fee for that advice
How does it fulfil the need ?
By adding the Honestyboxx widget to a website or blog visitors can quickly and privately ask questions that are vital to their business and make a payment for the answer.
Who will HonestyBoxx benefit?
HonestyBoxx has the potential to make an impact on the revenue of a wide range of online operators. Aligned in conjunction with a blog. The ability to to pay for single issue quality pieces of micro advice could tempt many. Of course much will depend on the strength of your reputation and the overall quality of advice given. When I spoke with Mark & Linda last week they where already exploring league tables and rating systems. Applying the cardinal digital marketing mantra of removing entry barriers, the HonestyBoxx team have made the system simple, adding the widget to your site is a simple copy and paste of code. Apps like HonestyBoxx could help propel the concept of micro advice into the digital mainstream, so keep an eye on their Twitter account We will bring you a more in depth interview with Linda Cheung next week.