May 10, 2013
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Keir Harness
Book your place for the free SEO & Digital Marketing Training Course Places are available on the final free course in May you can register one of the final places below. On the course you will learn How to do keyword research How to create relevant websites How to correctly structure your website How to…
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May 10, 2013
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Keir Harness
Each year we provide free SEO & Digital Marketing Training Our SEO training course in Norwich is becoming increasingly popular, this year we have sourced a great location, the conference room at the Garden House. This has allowed us to once again put the course on with no charge to the attendees. Following on from…
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May 10, 2013
2013, may, seo
3 Comments
Keir Harness
Understanding relevancy is an important part of mastering effective SEO If you are attending the next Yodelay free digital marketing & SEO course at the Garden House in Norwich you will spend time learning to understand this concept. Duncan will take you through all the established steps to understanding how internet users make search queries…
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May 7, 2013
16th, attendees, newsletter, seo, yodelay
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Keir Harness
Upcoming SEO training course Yodelay Free SEO training course The Garden House ph, Norwich Norfolk May 16th 2013 Book tickets The Yodelay free SEO & digital marketing course in Norwich The requests for more free training events have been mounting all year, finally we have got a great event organised for you… We have just…
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April 22, 2013
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Derryck Strachan
There’s no denying that search engine optimisation techniques are crucial to any web content strategy. But they are far from the only thing you should consider, and if you or your web copywriter is focusing too heavily on the SEO element you may be missing out on vital opportunities. SEO copy should of course include…
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April 20, 2013
bing, europe, google, share, www.yodelay.com+search-engine-giants-battle-market-share
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Keir Harness
Bing increases share of Ad spend but struggles to make impact on organic search growth latest market data shows that Bing has continued its growth of paid advertising spend in 2012 & 2013 showing some impressive figures from the U.S. The organic search market share data however reveals cold comfort in these numbers as the…
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April 18, 2013
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Keir Harness
SEO Training Course For The Evolved Business Network Last night we had the privilege of being the first guest speakers at the launch of the Evolve networking group in Norwich. Event organiser Nial Adams approached Yodelay.com to deliver a short SEO training course for the attendees. Duncan gave a one hour whirlwind presentation on the Past, Present…
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April 5, 2013
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Keir Harness
Effective Digital Marketing Consultancy Should Help Clients Seize New Opportunities and Realise Potentialities Earlier this year we wrote about the digital marketing consultancy we undertook for the Norfolk Chamber of Commerce. We recently received an update on the project from the CEO of the Norfolk chamber Caroline Williams. Our role was to provide customer profiling of chamber website users…
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April 5, 2013
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Duncan Johnson
At last. An insightful piece on the ending of Google Reader. What If The Google Reader Readers Just Don’t Come Back? | TechCrunch If judged by my Twitter stream last week, the shutdown of Google Reader is the biggest story ever in the history of news. Of course, the reality is that Google is likely…
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April 4, 2013
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Duncan Johnson
A brilliant read on Responsive Design (with loads of exampes) and very timely as we are just about to redo our site… Cant wait How to Optimize Responsive Design for Conversions In mobile marketing and optimization circles, “responsive design” is more than just a buzzword. It’s a standard that’s taking everything you know abou This…
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March 29, 2013
2013, api, apple, developer, siri
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Duncan Johnson
Exciting stuff for apple developers… Top apple guy Woz wants Siri API Woz On How Siri Should Work With Third-Party Apps [Video] | Cult of Mac Looks like even Steve Wozniak wants Apple to release a Siri API to third-party developers, and he has a pretty good idea how it would work: a lot like…
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March 25, 2013
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Duncan Johnson
I missed it last Friday. Well worth a watch. Personalization and SEO – Whiteboard Friday Personalization usage data and user data give marketers deep insights into their users’ interests and actions. In today’s Whiteboard Friday, Rand takes us through the intricate world of personalizatio… This was posted on Google+…
March 20, 2013
events, evolve, networking, norwich, twitter
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admin
Duncan Will Be Presenting About Digital Marketing To A New Business Network Yodelay founder Duncan Johnson has been approached by new business network Evolve to speak at their launch event. The presentation will cover the fundamentals of digital marketing and give you the opportunity to ask questions directly after the presentation. You can find the…
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March 13, 2013
development, mobile, payment, regular, www.yodelay.com+business-guide-mobile-app-development
2 Comments
Keir Harness
If you are in a marketing team or a business owner, you might not consider the technical points of mobile app development but you do need to think through why you are building an app. In a previous post Johannes Arhenfelt of 99Squared.com gave us an overview of why a mobile strategy is important in 2013….
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March 13, 2013
apart, consultancy, from, monetising, www.yodelay.com
3 Comments
Keir Harness
How You Can Start Monetising Micro Advice Micro advice you heard it here first, a term to describe the snippets of knowledge and information we give away daily as part of our working lives. You might find yourself answering emails, calls & Skype helping out by answering quick questions and offering advice. A new online…
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March 11, 2013
look, marketing, personalisation, phone, www.yodelay.com+mobile-marketing-strategy-engagement
2 Comments
Johannes Ahrenfelt
As the infrastructure of the mobile frontier matures, businesses can now shape their mobile marketing strategy according to established consumer trends and market data. So, How Important is a Mobile Marketing Strategy? Mobile is mass market and it’s a perfect vehicle for reaching consumers and making money. Smartphone penetration has reached the tipping point where…
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March 5, 2013
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Duncan Johnson
Attention Businesses Owners: If you are getting a new website insist it is built using WordPress. Matt Cutts (the face of Google and head of webpsam/quality search results team) compares the pro's and cons of Blogger vs WordPress for SEO. He admits even though Google owns Blogger and its ok for SEO… he uses WordPress…
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February 28, 2013
chamber, commerce, http://www.yodelay.com/digital-marketing/norfolk-chamber-commerce-digital-marketing-consultancy-case-study/, marketing, rate
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Keir Harness
“One of the most effective days I have ever spent” Caroline Williams CEO Norfolk Chamber Of Commerce Project Type : Digital Marketing Consultancy Project Features Audience Profiling Persona Creation Conversion Rate Optimisation Wire Frame Creation Of Website Layout Conversion Optimised Creation Of Key Top Level Pages Project Summary Client Requirements Convert more site visitors into…
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February 28, 2013
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Duncan Johnson
I wrote this yesterday on G+ but here it is in Full Technicolor on our own blog Duncan Johnson – Google+ – Improve Your Conversion Rate #CRO with the Autocomplete… Improve Your Conversion Rate #CRO with the Autocomplete Attribute for Forms CRO Barrier: One of the biggest hurdles with getting people to convert on… This…
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February 27, 2013
autocomplete, for, in, opera, seo
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Duncan Johnson
The Autocomplete Attribute can help in removing one of the biggest conversion barriers businesses face when trying to convert their website visitors into leads or customers… CRO Barrier: People loath filling out forms. If you are going to get people to convert on your website they are eventually going to have to fill out a…
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February 26, 2013
consultancy, free, marketing, offers
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Keir Harness
How to get in house digital marketing consultancy free for your business* Don’t just train one member of your team, up skill all your relevant staff to deliver great digital marketing year after year. For any business which has hired an SEO or digital marketing agency, the experience can often prove to be a double edged sword,…
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How to use explainer videos. Explainer videos take a brands product/service and explain clearly to the viewer the benefits. We find that the explainer videos that work really well, are ones that present the ‘problem’ (building empathy) and then show you how your product/service solves the ‘problem’. They don’t list a whole load of features, they tell…
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January 28, 2013
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Richard Patey
There appears to be a disproportionate amount of digital marketers that snowboard. eConsultancy is just about to head off for its Digital Ski 2013 event and there are many SEO blogs by snowboarders such as Steph Woods SEO who sums up snowboarding perfectly for me: ‘I would snowboard every single day of the year if I…
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January 25, 2013
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admin
The Yodelay check list for January 2013 ran something like this Launch Our first iPhone SEO APP Launch new Yodelay website In 2012 we pivoted, pirouetted and went through a process akin to playing a commercial version of Twister. Our proudest moment to date is the launch of our own iPhone seo app and the relaunch of our…
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January 24, 2013
get, how, in, pr, seo
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Jess Shanahan
Usually these two sides of a business are kept separate and when they’re not there can be some conflict. Public relations is about getting people to know your brand. It’s about sharing news and building up a public profile. Search Engine Optimisation is about making your brand as visible as possible to search engines. Coming…
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January 24, 2013
bieber, justin, pants, tube, you
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Oliver Lawer
So lets start with why you would want YouTube to ‘feature’ your video? Getting your company video ‘featured’ by YouTube is a bit like having a bill board advertising your brand on every street corner. Street corners where your potential customers live. Oh and it costs you nothing. It’s definitely something you want to happen….
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July 10, 2012
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admin
To celebrate our second birthday at Yodelay we have organised a free digital marketing training day at the Forum in Norwich. The event has been a huge success and demand is such that we have had to open the venue up to capacity to cope. Twenty additional places are available as of today, you can register using…
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June 19, 2012
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admin
The State of Digital in Norwich on the 27th June at the Forum is fast shaping up to become a fantastic event. What started as an outreach project to help us get to know digital companies and talent in our community has grown into something much larger. Thanks to the commitment and generosity of local…
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January 30, 2012
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admin
ACTA is like SOPA and PIPA all rolled into one with with a greater severity of punishment for anyone prosecuted. So SOPA and PIPA have been nipped in the bud (for now) but it does not mean we can rest just yet. Watch this video now for a simple explanation of the very real restriction…
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December 7, 2011
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admin
Our Friends at Foolproof are Having a Webinar Tuesday December 13th 2011, 4:00pm – 4:45pm They have been big players in the User Experience field for quite a while now but now they also have some pretty awesome firepower in the field of Conversion Rate Optimisation (a worthy nod in the direction of Blair Keen)….
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