May 23, 2013
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Jan Koch
It’s a real challenge to avoid pitfalls in digital marketing. Everyone tells you, that digital marketing becomes more and more difficult after the latest updates by Google. SEO has evolved and the SEO relation to web copywriting is heavily discussed. But digital marketing is by far more than just SEO or copywriting. It’s about providing…
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May 10, 2013
3 Comments
Keir Harness
Book your place for the free SEO & Digital Marketing Training Course Places are available on the final free course in May you can register one of the final places below. On the course you will learn How to do keyword research How to create relevant websites How to correctly structure your website How to…
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May 10, 2013
23/5/13, seo
2 Comments
Keir Harness
Each year we provide free SEO & Digital Marketing Training Our SEO training course in Norwich is becoming increasingly popular, this year we have sourced a great location, the conference room at the Garden House. This has allowed us to once again put the course on with no charge to the attendees. Following on from…
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May 10, 2013
2013, may, seo
1 Comment
Keir Harness
Understanding relevancy is an important part of mastering effective SEO If you are attending the next Yodelay free digital marketing & SEO course at the Garden House in Norwich you will spend time learning to understand this concept. Duncan will take you through all the established steps to understanding how internet users make search queries…
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May 7, 2013
16th, attendees, newsletter, seo, yodelay
1 Comment
Keir Harness
Upcoming SEO training course Yodelay Free SEO training course The Garden House ph, Norwich Norfolk May 16th 2013 Book tickets The Yodelay free SEO & digital marketing course in Norwich The requests for more free training events have been mounting all year, finally we have got a great event organised for you… We have just…
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April 22, 2013
1 Comment
Derryck Strachan
There’s no denying that search engine optimisation techniques are crucial to any web content strategy. But they are far from the only thing you should consider, and if you or your web copywriter is focusing too heavily on the SEO element you may be missing out on vital opportunities. SEO copy should of course include…
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April 20, 2013
bing, europe, google, share, www.yodelay.com+search-engine-giants-battle-market-share
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Keir Harness
Bing increases share of Ad spend but struggles to make impact on organic search growth latest market data shows that Bing has continued its growth of paid advertising spend in 2012 & 2013 showing some impressive figures from the U.S. The organic search market share data however reveals cold comfort in these numbers as the…
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April 18, 2013
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Keir Harness
SEO Training Course For The Evolved Business Network Last night we had the privilege of being the first guest speakers at the launch of the Evolve networking group in Norwich. Event organiser Nial Adams approached Yodelay.com to deliver a short SEO training course for the attendees. Duncan gave a one hour whirlwind presentation on the Past, Present…
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April 5, 2013
e4ngine, for, optimistation, search, strategy
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admin
I love the keyword/goal matrix in this article. A truly brilliant article from someone who undoubtedly understands SEO strategy. I can not give it enough praise its essential reading for all levels. Content Marketing Tip: Aligning Keywords & Content Types with Goals | WordStream Before you start creating SEO content, define your business goals, and…
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April 5, 2013
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Keir Harness
Effective Digital Marketing Consultancy Should Help Clients Seize New Opportunities and Realise Potentialities Earlier this year we wrote about the digital marketing consultancy we undertook for the Norfolk Chamber of Commerce. We recently received an update on the project from the CEO of the Norfolk chamber Caroline Williams. Our role was to provide customer profiling of chamber website users…
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April 5, 2013
1 Comment
Duncan Johnson
At last. An insightful piece on the ending of Google Reader. What If The Google Reader Readers Just Don’t Come Back? | TechCrunch If judged by my Twitter stream last week, the shutdown of Google Reader is the biggest story ever in the history of news. Of course, the reality is that Google is likely…
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April 4, 2013
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Duncan Johnson
A brilliant read on Responsive Design (with loads of exampes) and very timely as we are just about to redo our site… Cant wait How to Optimize Responsive Design for Conversions In mobile marketing and optimization circles, “responsive design” is more than just a buzzword. It’s a standard that’s taking everything you know abou This…
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March 29, 2013
2013, api, apple, developer, siri
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Duncan Johnson
Exciting stuff for apple developers… Top apple guy Woz wants Siri API Woz On How Siri Should Work With Third-Party Apps [Video] | Cult of Mac Looks like even Steve Wozniak wants Apple to release a Siri API to third-party developers, and he has a pretty good idea how it would work: a lot like…
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March 25, 2013
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Duncan Johnson
I missed it last Friday. Well worth a watch. Personalization and SEO – Whiteboard Friday Personalization usage data and user data give marketers deep insights into their users’ interests and actions. In today’s Whiteboard Friday, Rand takes us through the intricate world of personalizatio… This was posted on Google+…
March 20, 2013
events, evolve, networking, norwich, twitter
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admin
Duncan Will Be Presenting About Digital Marketing To A New Business Network Yodelay founder Duncan Johnson has been approached by new business network Evolve to speak at their launch event. The presentation will cover the fundamentals of digital marketing and give you the opportunity to ask questions directly after the presentation. You can find the…
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March 13, 2013
development, mobile, payment, regular, www.yodelay.com+business-guide-mobile-app-development
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Keir Harness
If you are in a marketing team or a business owner, you might not consider the technical points of mobile app development but you do need to think through why you are building an app. In a previous post Johannes Arhenfelt of 99Squared.com gave us an overview of why a mobile strategy is important in 2013….
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March 13, 2013
apart, consultancy, from, monetising, www.yodelay.com
1 Comment
Keir Harness
How You Can Start Monetising Micro Advice Micro advice you heard it here first, a term to describe the snippets of knowledge and information we give away daily as part of our working lives. You might find yourself answering emails, calls & Skype helping out by answering quick questions and offering advice. A new online…
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March 11, 2013
look, marketing, personalisation, phone, www.yodelay.com+mobile-marketing-strategy-engagement
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Johannes Ahrenfelt
As the infrastructure of the mobile frontier matures, businesses can now shape their mobile marketing strategy according to established consumer trends and market data. So, How Important is a Mobile Marketing Strategy? Mobile is mass market and it’s a perfect vehicle for reaching consumers and making money. Smartphone penetration has reached the tipping point where…
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March 5, 2013
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Duncan Johnson
Attention Businesses Owners: If you are getting a new website insist it is built using WordPress. Matt Cutts (the face of Google and head of webpsam/quality search results team) compares the pro's and cons of Blogger vs WordPress for SEO. He admits even though Google owns Blogger and its ok for SEO… he uses WordPress…
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February 28, 2013
chamber, commerce, http://www.yodelay.com/digital-marketing/norfolk-chamber-commerce-digital-marketing-consultancy-case-study/, marketing, rate
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Keir Harness
“One of the most effective days I have ever spent” Caroline Williams CEO Norfolk Chamber Of Commerce Project Type : Digital Marketing Consultancy Project Features Audience Profiling Persona Creation Conversion Rate Optimisation Wire Frame Creation Of Website Layout Conversion Optimised Creation Of Key Top Level Pages Project Summary Client Requirements Convert more site visitors into…
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February 28, 2013
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Duncan Johnson
I wrote this yesterday on G+ but here it is in Full Technicolor on our own blog Duncan Johnson – Google+ – Improve Your Conversion Rate #CRO with the Autocomplete… Improve Your Conversion Rate #CRO with the Autocomplete Attribute for Forms CRO Barrier: One of the biggest hurdles with getting people to convert on… This…
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February 27, 2013
autocomplete, for, in, opera, seo
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Duncan Johnson
The Autocomplete Attribute can help in removing one of the biggest conversion barriers businesses face when trying to convert their website visitors into leads or customers… CRO Barrier: People loath filling out forms. If you are going to get people to convert on your website they are eventually going to have to fill out a…
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February 26, 2013
consultancy, free, marketing, offers
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Keir Harness
How to get in house digital marketing consultancy free for your business* Don’t just train one member of your team, up skill all your relevant staff to deliver great digital marketing year after year. For any business which has hired an SEO or digital marketing agency, the experience can often prove to be a double edged sword,…
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How to use explainer videos. Explainer videos take a brands product/service and explain clearly to the viewer the benefits. We find that the explainer videos that work really well, are ones that present the ‘problem’ (building empathy) and then show you how your product/service solves the ‘problem’. They don’t list a whole load of features, they tell…
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January 28, 2013
2 Comments
Richard Patey
There appears to be a disproportionate amount of digital marketers that snowboard. eConsultancy is just about to head off for its Digital Ski 2013 event and there are many SEO blogs by snowboarders such as Steph Woods SEO who sums up snowboarding perfectly for me: ‘I would snowboard every single day of the year if I…
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January 25, 2013
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admin
The Yodelay check list for January 2013 ran something like this Launch Our first iPhone SEO APP Launch new Yodelay website In 2012 we pivoted, pirouetted and went through a process akin to playing a commercial version of Twister. Our proudest moment to date is the launch of our own iPhone seo app and the relaunch of our…
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January 24, 2013
get, how, in, pr, seo
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Jess Shanahan
Usually these two sides of a business are kept separate and when they’re not there can be some conflict. Public relations is about getting people to know your brand. It’s about sharing news and building up a public profile. Search Engine Optimisation is about making your brand as visible as possible to search engines. Coming…
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January 24, 2013
bieber, justin, pants, tube, you
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Oliver Lawer
So lets start with why you would want YouTube to ‘feature’ your video? Getting your company video ‘featured’ by YouTube is a bit like having a bill board advertising your brand on every street corner. Street corners where your potential customers live. Oh and it costs you nothing. It’s definitely something you want to happen….
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August 15, 2012
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Duncan Johnson
For a moment last night I got all excited as I saw that my New Klout Score had jumped up 10 points. Last week we’d ran one of our SEO & Digital Marketing courses for about 70 businesses and there was a bit of buzz on the usual social networks. I thought maybe this would…
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August 9, 2012
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Duncan Johnson
How to Combine Your Google Places Listing With Your Google+ Page There is no doubt that Google is aggressively pursing the growth of Google+ one of the most recent changes that will literally force hundreds of thousands of businesses globally onto Google+, is the unification of the old style Google Local / places…
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We like to share at Yodelay, and the knowledge we have accrued over the years is certainly a valuable commodity. It however is not the main financial driver of the business. We never sell our knowledge or seek to keep it under a proprietry lock and key. Knowledge is at it’s most effective when…
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July 10, 2012
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admin
To celebrate our second birthday at Yodelay we have organised a free digital marketing training day at the Forum in Norwich. The event has been a huge success and demand is such that we have had to open the venue up to capacity to cope. Twenty additional places are available as of today, you can register using…
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June 25, 2012
mashable
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Duncan Johnson
It’s all over… After a relentless 2 week campaign the final score is… Mashable/Mobile Phone Company 0 – Yodelay 1 Today is the first day that we have visited the Mashable website and not had to scroll below the fold for content. And here’s the poster I threw together to celebrate: Here…
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June 20, 2012
classification, penguin, tree
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admin
Google Penguin – Dude Where’s My Links With all the recent Google updates it is hard sometimes to see the wood for the trees. When Penguin landed with new spam classification rules it had SEO’s running for cover. Sites disappeared and the results and rankings began to appear as if they were tidal moving in and out,…
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June 19, 2012
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admin
The State of Digital in Norwich on the 27th June at the Forum is fast shaping up to become a fantastic event. What started as an outreach project to help us get to know digital companies and talent in our community has grown into something much larger. Thanks to the commitment and generosity of local…
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June 18, 2012
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Duncan Johnson
Do We still love Mashable? Tick! The current advertising onslaught on Mashable is nothing but persistent. It is now becoming predictable. This is good for the GooPLA (Google Page Layout Algorithm) as it makes it a lot easier to spot. Persistence is exactly what they are looking for. Banner Blindness 2.0 Whilst I was capturing…
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June 15, 2012
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Duncan Johnson
[FOR THE RECORD: We still love Mashable. ;O) ] So this is the 4th consecutive time (in 10 days) I’m receiving enough ads to push the content way down the page but if that wasn’t annoying enough I’ve been hit with a double whammy… would you believe it?… a delayed pop up… …
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June 15, 2012
digital, norwich
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admin
State Of Digital 2012 27th June 9.00am – 5pm The Curve at the Forum. Are you part of a digital agency or do you work in digital marketing? Over 40 Digital Companies Now Confirmed Secure your place at the event now With the help of the Forum and some forward thinking digital…
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June 13, 2012
4 Comments
Duncan Johnson
We love Mashable, its one of our regular reads for Tech News. Lately though the advertising has started to get a little bit in the way of the quality content and User Experience. When I say “a little bit”, I mean they’ve taken over. I don’t want to say it, but it’s some of the…
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June 13, 2012
course, manufacturing, marketing
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admin
Free Digital Marketing Training Day For Engineering & Manufacturing Companies When : 20th June 2012 9am start time Where : Hethel Engineering Centre, Hethel Norfolk Hethel Innovation the business support arm of the Hethel Engineering Centre has invited us to present a full day training course at the centre. The event…
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May 24, 2012
digital, marketing, of, principles
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Duncan Johnson
[EDIT: this is an introduction to Social Engine Optimisation and an update to a post I wrote about a year and a half ago for a business network] After 15 years actively promoting websites online it is fascinating to see how Search Engines have evolved to suit both their environment and their business models (stakeholders wanting…
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If you are anything like me, you’ll love the new design of Gmail and Google Docs as it is remarkably simple, clean and effective. Everything about the controls and navigation elements is precise, responsive and provides the best possible user experience. It is because of this intrinsic simplicity, that it is also easy to copy…
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April 18, 2012
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Duncan Johnson
We’ve just been reflecting on some of the latest HTML5 Semantic Markup. HTML5 is nothing new, we’ve been using it for a while, but it’s receiving renewed focus recently as the simmering roller coaster romance between WordPress and Google heats up. There’s a few juicy pieces in these latest additions. Below are just a handful of tags…
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April 16, 2012
automatically, google, in, is, wordpress
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Duncan Johnson
There really isn’t anything new about Blog’n’Ping but it still works a treat today since WordPress first brought it in all them years ago and I’m pretty certain its played a large roll in making WordPress the most loved Search Engine Friendly CMS there is. For the last 5 years I’ve been doing live demo’s…
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March 23, 2012
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admin
Duncan is a breath of fresh air when it comes to web based marketing and publicity. Clearly an expert in his field, he is able to explain complex issues succinctly to non technical staff – enabling organisations to understand the media and the market, and what works and what doesn’t. He has a wealth of…
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March 23, 2012
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admin
Duncan is a practical, hands-on guru with a refreshingly open, creative and positive attitude. I first met him on one of his training courses and found his insight, frankness and attention to detail exceptional. He’s gone out of his way to assist my own clients (who describe him as personable and knowledgeable), and I’d have…
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March 23, 2012
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admin
If you want someone who REALLY knows about SEO then Duncan’s your man. I considered myself well-informed on SEO theorems and what I needed to do to keep our website at the top, but when our rankings slowly but surely began to slide, I looked for expert help. Duncan was recommended to me by my…
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March 23, 2012
for, successful, thanks, training
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admin
Thank you very much for a successful training day about SEO Optimisation. You are able to explain very complicated issues with simple words. It was a lot of “stuff”, but I got so many inspirations. My mind is full packed, and I have to deal with all this knowledge in the next time. Thank you…
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March 23, 2012
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admin
Thank you for your wonderfully informative and engaging insight into SEO theory and practice. I came away from the training session considerably more well informed and armed with a wealth of strategies to employ. Colin Cook – Hatch Brenner
March 23, 2012
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Duncan Johnson
These are three of the most inspiring TED speaches I’ve seen Jennifer Pahlka: Coding a better government Peter Diamandis: Abundance is our future Jonathan Haidt: Religion, evolution, and the ecstasy of self-transcendence
March 22, 2012
companies, digital, for, manufacturing, marketing
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admin
With this guide you can quickly learn Digital Marketing for the Engineering and Manufacturing sector This guide will help: Business owners or CEO’s & MD’s wanting to understand more of how the Internet works. Marketing Director’s or executive’s wanting to understand more about how the Internet works and how to digitally market a business. Get…
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March 16, 2012
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admin
Digital Marketing Training Learn how East Anglian Engineering & Manufacturing companies with a global reach have made use of the internet to increase traffic and drive sales. At Yodelay we work closely with a number of East Anglian manufacturing and engineering companies with a global reach creating and delivering Digital Marketing strategies. We were invited…
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February 6, 2012
app, best, crm, for, ipad
2 Comments
Duncan Johnson
With the latest mobile business solutions you really can re-enact one of the cheesy stock images of beach bound business people. Here we have listed a collection of web based Business Solutions and Mobile Apps that enable you to run a business without needing desktop software or Networks. No Application/Desktop Support Require Zero Maintenance Costs…
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January 30, 2012
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admin
ACTA is like SOPA and PIPA all rolled into one with with a greater severity of punishment for anyone prosecuted. So SOPA and PIPA have been nipped in the bud (for now) but it does not mean we can rest just yet. Watch this video now for a simple explanation of the very real restriction…
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January 30, 2012
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Duncan Johnson
Not only did this move by these politicians show how savvy they are to internet culture, but it also should give you some insight into just how much of a serious impact this Trade Agreement will have on the Freedom of Speech. You can read more about the ACTA and the Polish Parliament on the Telegraph and Gizmodo. Or…
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January 30, 2012
and, between, difference, is, klout
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admin
Ever wondered how to measure Online Social Influence? There are a whole host of service providers who aim to provide the answer. Market leaders so far are: Klout | Kred.ly | PeerIndex Klout, Kred and PeerIndex all calculate online social influence by trying to understand what the content of your post, update or…
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January 30, 2012
-woocommerce, categories, not, product, wordpress
1 Comment
admin
The Problem We’ve noticed a few unanswered forum posts around the web asking things like “How do I get WPEC Product Categories in to menus?”. You may have run in to this problem whenever you install and activate WPEC as this functionality is not directly available out of the box. There may appear to be no way to add…
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SEO iPhone Apps- How Mobile devices can change the way you work The iPhone, Blackberry and other smart phones have achieved more than simply getting close to a desktop internet experience on a mobile device. Your smart phone is fast becoming an invaluable business tool, mobile applications allow you to complete business tasks from your…
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January 19, 2012
explanation, is, simple, sopa, what
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admin
SOPA and PIPA affect your Human Rights and Freedom of Speech SOPA and PIPA are acronyms for the most opposed pieces of legislation ever proposed. The U.S. Government and aggressive, greedy corporations from the entertainment industry (such as Universal Media Group) and the software industry (such as Microsoft) have proposed this legislation in an effort…
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January 19, 2012
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admin
SOPA and PIPA are the contentious pieces of anti piracy legislation currently working their way toward a vote in the U.S Congress and Senate. On January 14th the White House issued the following statement, tentitivly outlining the presidents opposition to the acts. “Any effort to combat online piracy must guard against the risk…
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January 19, 2012
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admin
The Yodelay website can be shut down for what we are about to share with you. The following is an email I received this morning from Fight for the Future Team. It gives a great insight into people power and encouragement that no matter how little we can contribute we can defend our human rights….
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January 17, 2012
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admin
SOPA the stop internet piracy act seems to have been stopped itself alongside the equally problematic PIPA IP act. The President has bowed to pressure from internet users human rights groups and leading online business and declared publically that the White House will not support these acts. Interesting to see today to see reports of…
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January 6, 2012
girl, innovation, innovative
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Duncan Johnson
Every now and again I am warned about sharing my ideas. I am sure many of you are too. The fear is that someone will steal your idea and run off and make millions. It’s this fear that fuels the Patent Protection Industry and potentially restricts innovation. Every day there are thousands of Patents being…
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Project Type : Digital Marketing Consultancy Date of Project: July 2011 – August 2012 Project Summary Client Requirements Deliver more website traffic and Sales Leads What We Did Development of on site content strategy Conversion Rate Optimisation Off Site SEO Outcomes Large increase of sales enqiuries 12% Increase to website traffic Created an authority website…
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December 7, 2011
2 Comments
admin
Our Friends at Foolproof are Having a Webinar Tuesday December 13th 2011, 4:00pm – 4:45pm They have been big players in the User Experience field for quite a while now but now they also have some pretty awesome firepower in the field of Conversion Rate Optimisation (a worthy nod in the direction of Blair Keen)….
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For developers integrating the Evernote API into your PHP web applications, we have found there are certain issues you are likely run in to. Firstly when you download, configure and run The Evernote API SDK for PHP, most web servers will cause the script to complain stating that the PECL OAuth Extension must be installed. Installing…
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November 25, 2011
browser, grandmas, internet
1 Comment
Duncan Johnson
We’ve all seen people who’ve over loaded their browsers with plugins and bar’s. This one takes the Olympic Gold. We thought this was too good to leave in a comment post. So here’s the link to the good man we think found it @minimaxir http://minimaxir.com/
November 4, 2011
2 Comments
Keir Harness
“Imagine if Derren Brown were funny”- London Evening Standard An awesome review by anyone’s standards for Mind reader, mentalist, performer, corporate entertainer Doug Segal it was the culmination of a lot of work carried out on social media. What makes Doug’s social media experiences interesting and worthwhile as a case study? Well Doug shows how an ordinary guy…
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November 1, 2011
get, google, infographic, on, places
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admin
Google Places results are based on a separate ranking algorithm from Google Web Results. Such separation is apparent as it can be seen and calculated based on businesses that have attained high rankings in Google Places and that are nowhere to be seen in web results – and vice-versa. From these calculations, we are able…
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October 28, 2011
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admin
I’m posting this to finish off a comment I made on Entrepreneur Country’s website, Hi Sarah, I/we can totally vouch for the importance of Guest Blogging for Search Engine Optimisation. I would comfortably say its the most powerful form of Link Building to boost your Authority in the Search Engines. A few years ago I…
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October 20, 2011
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admin
The encryption of search data by Google Received lot’s of coverage yesterday one of the best analysis and opinion gathering pieces can be found on Search Engine Land (read article here) the great follow up piece with lots of SEO industry opinion can be read here. Who does this effect? Google.com users signed into Google…
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October 5, 2011
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Keir Harness
Firstly I’d like to say that Quality is better than Quantity. When you only have 140 characters it’s absolutely the right thing to say, especially when we promote #SocialMedia and it’s part of our service we offer to businesses. However, in these tough days of harsh recession reality there are exceptions to the rule. We…
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September 30, 2011
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Keir Harness
Sharing a web resource you find is a great way to start interaction and discussion, so here are some of the best websites we have found this week APPs and services Head of CubeSocial.com Linda Cheung was a #ff target today and she returned the favour with an invite to try out CubeSocial CubeSocial is…
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A follow-up to a previous hosting article entitled Cloud Server Hosting vs. Dedicated Server Hosting, which attempts to explain the various pros and cons to both hosting types in an unbiased manner. The latest developments in the upper-most levels of cloud computing have highlighted and expanded upon some previous points on cloud hosting and it’s advantages,…
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September 26, 2011
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Keir Harness
The Social Graph is a massive collection of data about billions of people and the information they have authored and shared. Social Media has delivered a tool which quantifies our online actions, reactions and interactions while using social media sites. The Social Graph contains vast amounts of data. The interactions of billions of people are…
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September 23, 2011
kitty, norwich, paul, rudd
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Keir Harness
Right now we face the toughest economic situation globally since the 1930′s and it is difficult to stay focused and positive especially if you are a business owner. You would be forgiven for dropping you head in the face of what at times seem like insurmountable economic odds. It is times like these when a…
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Almost all online services such as internet banking and e-commerce websites have relied heavily upon SSL connections to keep connection data private for many years. SSL/TLS has been a standard method of encrypting the data passed through internet connections and it has worked well ever since the first release developed by Netscape back in 1995. That was until…
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September 21, 2011
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Keir Harness
Not many of you may know but Norwich is a hot bed of Digital activity, For a small regional U.K city Norwich has a disporpotiantely high number of digital businesses from large agencies to self employed developers and the emerging Social Media consultancy and management market. In fact if you search for SEO Norwich…
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September 21, 2011
commercial, enterprise, social
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admin
Social enterprise in the U.K is fast becoming an intractable field of multiple definitions. Our goal at Yodelay was and steadfastly remains to operate as a commercial entity with the commitment to use our profit surplus to fund our product development with a remaing 70% being sent to local charities and community groups. As a…
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September 15, 2011
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Keir Harness
Facebook V’s Twitter Facebook’s new subscribe feature will allow you to view public updates from accounts you have not previously connected with as a friend. Just as you can follow a profile on Twitter and recieve their update feed. The Facebook subscribe button cuts out the need for authorised relationships so that you can…
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September 11, 2011
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Keir Harness
I wanted to update Duncan’s original SEO Norwich post and expand on of the themes he raised regarding how the Google Keyword Tool can be misleading. Keyword research is a massive part of SEO and any digital marketing strategy. It is important to identify key search terms which are right for you to target. SEO…
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September 8, 2011
energy, free, google, google.free
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Keir Harness
Google to Give Away Free Electricity! In return for your clicks internet giant Google plans to provide users amounts of free electricity. The system will work by recording internet users clicks on Adwords content in search results. The electricity would be generated offshore by windfarms and sent to a supply grid within the U.S. A…
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September 5, 2011
enterprise, mark, social
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Keir Harness
Richard Patey – Social Enterprise Branding Revolution Richard Patey is leading a social enterprise revolution focusing on the concept of how private business can fulfill the Social Enterprise brand an area which is dominated by voluntary and non profit organisatations. We have talked about the distinction in the U.K between for profit companies and business like Yodelay and…
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Determining the ultimate web hosting solution is not inevitable in it’s conclusion – it is only ever achieved by a means of filtering down through every possible individual requirement and preference. These preferences and requirements fluctuate immensely for each individual scenario. Ergo it is imperative to first learn the facts, benefits and the drawbacks to…
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August 19, 2011
company, media, resistance, social, to
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Keir Harness
Social Media Our office SEO dog Scot, a rescued Dalmation cross Pointer / Collie has resistance to wearing new hats, he did not like his SEO Ninja mask which we made for him. When we created his foil cap to keep out harmful rays he reluctantly wore it for 20 seconds as you can…
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August 19, 2011
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Duncan Johnson
Blogging has been going strong for nearly a decade now and has become part of our regular language. It’s moved from the über internet savvy generation to a common household term and yet not all businesses owners understand what it is and why they should be doing it. As a Digital Marketing Consultancy we continuously…
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August 11, 2011
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Keir Harness
The government it seems has been struck by the way in which rioters and looters used social media to co-ordinate the disturbances of the past week in the U.K. In one move David Cameron has reportedly requested representatives of Social Media networks Twitter and Facebook along with RIM the makers of Blackberry devices to meet with…
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August 10, 2011
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admin
Great piece of traffic analysis from Experian Hitwise today studying the impact of this weeks riots across the U.K. What we learn from the data is information regarding the geographical split in the use of Social Media by U.K accounts and profiles. They observe that Twitter gained the most amount of activity over the course of the last…
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August 10, 2011
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admin
It is not easy to accurately categorise a social enterprise. In the U.S and the U.K the two have very different connotations and meanings. The U.S definition focuses on for profit organisations – Limited Liability Companies working toward non profit aims. In broad terms this means profit being donated to, or used for social causes. In…
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May 23, 2011
in, keyword research, norwich, seo, seo norwich
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Duncan Johnson
I have a theory… and I want to run it past you. The search term “seo norwich” gets an average of 1900 searches a month and I have an inkling that 99% of these are done by SEO companies in Norwich looking to see where they rank for the term. If You Are Genuinely Looking…
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Little SEO Ninja’s Path to Enlightenment We have designed, compiled and released an infographic, which demonstrates the 2 fundamentals of search engine optimisation, RELEVANCE and AUTHORITY highlighting their synergistic relationship as the yin-yang of SEO. It has been cleverly disguised an ancient scroll containing a hand-painted map of the world in which SEO Ninja follows…
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It was brought to our attention recently that there has been a sprout of compromises to WordPress websites across the globe. Please note: Currently, we are still unsure as to the exact methods the hackers use to breach the compromised WordPress websites, but after pouring through source code and employing some basic debugging techniques, we…
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April 20, 2011
big society, business, Good Thoughts, social enterprise, strategy
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admin
If you were to find a Goose that lay Golden Eggs, would you pick up the eggs or nurture the Goose? This is a question that has kept me smiling quite a bit just recently. In the past I frequently had dealings with people (business people) that I would share my ideas, knowledge and experience…
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April 14, 2011
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admin
A little while ago a friend of mine who runs an awesome video production company in norwich asked a little advice on their new website which they had just redesigned and moved from a .com to a .co.uk. He was concerned about their Page Rank being zero. Here’s my response: PageRank hasn’t been updated…
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April 6, 2011
content farms, google, google places, spam content, spam websites, useful content
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admin
On 24th February 2011, Google rolled out major algorithm changes which clamped down on so-called ‘content farms’, and websites with little to no genuine, useful content, otherwise known as spam websites. Which would be amazing!… …until it identified itself as spam. In particular, Google Places. Google Places was actually dropped from search results automatically for…
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March 22, 2011
infographic, linkedin
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Duncan Johnson
January 24, 2011
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admin
Website Hosting & Creative Strategy for Social Media Campaign Initially we were approached with a request to help improve local distribution sales of Adidas Eyewear resellers. This was a consultative job and we provided a Step-by-step guide for each of the official Adidas retailers to getting their businesses listed in Google Local (now known as Google Places)…
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January 24, 2011
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SEO Link Building and Conversion Consultancy Continuing from the success of Manor Cottages we were asked to provide SEO for a sister website and new business venture. Within 2 months of predominantly Link Building the website was out performing the older domain Manor Cottages on all high value Keywords. With a higher quality of website visitor and…
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January 24, 2011
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PPC Management Website Design and Property Portal Our client at the time was undergoing a merger with another North Cyprus Property company. Using some of the branding from the new company we provided a complete redesign and rebuild of the website. Using the outstanding content management solution known as WordPress we also incorporated a…
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January 24, 2011
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admin
Pay Per Click Campaign Management with SEO Consultancy For a number of years we ran the Google Adwords PPC campaign for Manor Cottages consistently providing a Return on Investment throughout the Seasonal cycle of the holiday industry. The PPC campaign was the major contributing factor to generating sales directly through the website. At the peak…
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