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The Keyword/Goal Matrix for Your SEO Content Strategy

I love the keyword/goal matrix in this article. A truly brilliant article from someone who undoubtedly understands SEO strategy. I can not give it enough praise its essential reading for all levels. Content Marketing Tip: Aligning Keywords & Content Types with Goals | WordStream Before you start creating SEO content, define your business goals, and…
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Learn About Digital Marketing At The New Evolve Business Networking Event

Duncan Will Be Presenting About Digital Marketing To A New Business Network Yodelay founder Duncan Johnson has been approached by new business network  Evolve to speak at their launch event. The presentation will cover the fundamentals of digital marketing and give you the opportunity to ask questions directly after the presentation. You can find the…
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The SEO APP has Launched

The Yodelay check list for January 2013 ran something like this Launch Our first iPhone SEO APP Launch new Yodelay website In 2012 we pivoted, pirouetted and went through a process akin to playing a commercial version of Twister.    Our proudest moment to date is the launch of our own iPhone seo app and the relaunch of our…
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Knowledge is a gift share it…sell what you do, not just what you know

  We like to share at Yodelay, and the knowledge we have accrued over the years is certainly a valuable commodity. It however is not the main financial driver of the business. We never sell our knowledge or seek to keep it under a proprietry lock and key. Knowledge is at it’s most effective when…
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Yodelay 2nd Birthday – Free Digital Marketing Day At The Forum Norwich

To celebrate our second birthday at Yodelay we have organised a free digital marketing training day at the Forum in Norwich. The event has been a huge success and demand is such that we have had to open the venue up to capacity to cope. Twenty additional places are available as of today, you can register using…
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Google & The Fresh Penguin – To Link or Not To Link

Google Penguin – Dude Where’s My Links With all the recent Google updates it is hard sometimes to see the wood for the trees. When Penguin landed with new spam classification rules it had SEO’s running for cover.  Sites disappeared and the results and rankings began to appear as if they were tidal  moving in and out,…
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SoDigital 2012 Attendees and Updates

The State of Digital in Norwich on the 27th June at the Forum is fast shaping up to become a fantastic event. What started as an outreach project to help us get to know digital companies and talent in our community has grown into something much larger. Thanks to the commitment and generosity of local…
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State Of Digital 2012

State Of Digital 2012  27th June 9.00am – 5pm The Curve at the Forum.     Are you part of a digital agency or do you work in digital marketing?   Over 40 Digital Companies Now Confirmed   Secure your place at the event now   With the help of the Forum and some forward thinking digital…
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Engineering & Manufacturing Digital Marketing Training

        Free Digital Marketing Training Day For Engineering & Manufacturing Companies  When : 20th June 2012  9am start time Where : Hethel Engineering Centre, Hethel Norfolk  Hethel Innovation the business support arm of the Hethel Engineering Centre has invited us to present a full day training course at the centre. The event…
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How to get Google-style scrollbars on your website with CSS

If you are anything like me, you’ll love the new design of Gmail and Google Docs as it is remarkably simple, clean and effective. Everything about the controls and navigation elements is precise, responsive and provides the best possible user experience. It is because of this intrinsic simplicity, that it is also easy to copy…
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